About

WE ARE DISRUPTORS

There is nothing quite like the ocean for helping to escape the stresses of modern life and to connect us to ourselves and our place in the world.

Our History

Honu was born among the white sands and curling waves of Bondi Beach, Australia.  As the brand has evolved, we continue to embrace Bondi’s bohemian roots which guide our choice of products, design and lifestyle. 


The spirit of Honu lies in the connection to the beach and ocean environment. We want our products to make everyone fall in love with the ocean and the outdoors. We believe there is nothing quite like the ocean for helping to escape the stresses of modern life to connect us to ourselves and our place in the world.

Since 2002, Honu has brought a range of high-quality SUP, surf and accessories at affordable prices. With its minimalist, retro designs in a range of unique colours, Honu boards artfully stand apart from the ordinary.

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Engineered Performance

Quality products that are loved, and last, are at the heart of everything we do.

Beautiful Design

Every detail of every product is designed, tested and tweaked until perfection.

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Eco-Friendly

HONU products are made to minimise our impact. When you have fun in the ocean, you will love the ocean.

Our Vision

With this spirit in mind, we took over Honu in 2019.  Relying on the skills of an industrial and design engineer, we wanted to create Honu products for the future.  This is when we developed the EVO construction method and Fusion Technologies.  In addition, we want to reduce Honu’s environmental impact by creating boards that are durable and use minimal plastic packaging.  We hope that Honu products can be used and enjoyed by people of all ages, fitness levels and abilities, while protecting the environment we love so much.


At Honu, we are striving to meet the challenge of fulfilling the needs of our customers while protecting our environment on a daily basis. This includes an annual pledge to environmental groups, volunteering hours for our staff to commit to important causes and working towards green packaging for all of our products. We remain committed to continuing to implement the best environmental practices in the industry to benefit our fragile environment on which we depend for our livelihood.



We hope to see you out on the water soon!

Protecting Our Environment
1% of every sale will be donated to preserving the ocean & environment we love so much.